In the present age of quickly foodstuff and high-speed Online, a company may possibly be tempted to take the “more convenient” route in launching an internet site – buying a template and customising it.

Website design templates are like off-the-shelf web-sites and are specific at individuals who believe that that launching their own personal, distinctive and differentiated internet site is dear and time intensive, which need to have not be the situation.

But what comes about if you invest in a template, and when hunting up your level of competition online, you discover they are employing a similar template when you! A very good example of this going on may be the remarkably competitive genuine estate company – I’ve individually uncovered 6 (six) South African genuine estate firms employing the exact same style and design template for his or her web site.

Working with the instance of the actual estate business enterprise, let us envision a man referred to as Adam would like to look for a whole new dwelling by considering quite a few web-sites.

Just after browsing several web sites it occurs to Adam that the interface of several of the internet sites was the identical, even though the color scheme might happen to be different.

Immediately after looking at, say 6 different web pages, he’s made the decision that he is highly fascinated in a single unique house.

Even so, weak Adam is at a decline – he cannot don’t forget which authentic estate organization was supplying this house! The layout and navigation framework of all of the internet sites are the similar and many of the web-sites characteristic houses available while in the very same format.

None of those serious estate firms benefited from Adams fascination in shopping for a fresh residence – they basically wasted his time and manufactured him feel annoyed. To the bright side, at the least Adam will not likely don’t forget which actual estate enterprises manufactured him truly feel in this manner!